Make your dreams come true
When dreams come true – Webrepublic and Wirz launch EuroDreams from Swisslos
The incentive is great: “Win: CHF 22,222 per month for 30 years” – that is the jackpot of EuroDreams, the latest product from Swisslos. Webrepublic and Wirz as agency partners BoB oversaw the launch of the new lottery game in German-speaking Switzerland and Ticino from A to Z. Unlike Lotto, Bingo or EuroMillions, EuroDreams is clearly aimed at a younger target group who have previously had little contact with lotteries. Central to this is the app, which complements classic gaming at the kiosk or on the website. The in-app game generates numbers for the drawing in a playful way.
Co-creation from the app to the poster
As project lead, Webrepublic was responsible for coordinating the numerous workstreams between all agencies involved and the client Swisslos. The procedure was not sequential as usual, but parallel. This means that the creative process, app development and campaign planning influenced each other and needed to be optimally coordinated.
One user journey across all touchpoints
The large-scale awareness campaign can be seen on display ads, social media and (digital) out-of-home in German-speaking Switzerland and Ticino. The paid channels are supplemented by various organic measures such as a landing page and flyers at the points of sale.
