Experience the World Through Different Eyes
For over 30 years, ACUVUE has been developing contact lenses in harmony with unique eyes, individual lifestyles, and personal vision correction requirements. Their claim: dedicated to bringing the benefits of vision care to people around the globe.
Sharp Vision Against Prejudice
We developed a communication concept that communicates ACUVUE's key promises and benefits across all touchpoints, highlights the advantages, and dispels prejudices.
Freedom, Self-Confidence and Flexibility
The result is a variety of digital ads within a localizable, data-driven communication concept that promotes Johnson & Johnson's value proposition across a wide range of channels, including Facebook, Instagram, TikTok, and Programmatic.