Taking Retirement Planning into your own Hands
Frankly, a private pension solution for Switzerland was developed by Zürcher Kantonalbank. The app makes a retirement account (pillar 3a) more accessible and efficient and helps customers take responsibility for their retirement planning.
Retirement Planning Made Easy
Since the beginning of 2020, we have been supporting Frankly with creatives for social media and display ads. The goal is to bring the topic of pillar 3a and the appropriate app for handling life insurance to the right target group.
An App on All Channels
What started off with co-creation and production of digital assets has evolved into a mandate that takes a strong storytelling approach, playing out custom-created, animated illustrations in always-on campaigns across various digital channels.