More Dolce. More Vita. Più Vino.
Bindella has been operating a wine trade and various gastro venues since 1909. The family business lives Italianità with tradition, which they now want to introduce to a younger target group with Più Vino Rosato.
Joy of Life – Every Day
The Flamingo embodies Piu Vino's personality in a humorous, accessible, and chic way. It carries the Italian attitude from Montepulciano and is a delightful companion for young wine lovers.
The Flamingo is a charming advertising figure that makes the target group smile.
Branding for a Youthful Target Audience
While rejuvenating the traditional brand, a young, digital brand, and visual identity were created in close strategic cooperation with Webrepublic. Based on the newly defined branding, WR Creation has developed the wine label and all digital and analog advertising media for the cross-channel campaign, including (D)OOH, social media, website, search engine marketing, and YouTube.